Let’s be honest—when was the last time you remembered a boring ad? Probably never. But that one with the llama in sunglasses? Or the one where the guy accidentally superglued himself to a desk? That stuff sticks. And that’s exactly the point.
It's easy to get caught up in the latest trends and fleeting campaigns. Unlike time-sensitive campaigns that quickly lose their relevance, evergreen marketing focuses on creating valuable content and resources that remain relevant and effective over an extended period.