Your logo is the most important part about your business, but we shouldn’t have to tell you that.
Almost 75% of consumers are able to recognize a brand by its logo alone while almost 50% of consumers are more willing to purchase a a product if they recognize the logo.
When your thinking about creating your logo, think about what it should be doing for your business.
-Grab Attention
-Make a strong first impression
-Forms brand identity
-Easy to remember
-Separates your business from your competition.
As those things are super important you should also be thinking about what legal steps you should take to making sure your logo can be used. And we know that building a new business can take a lot of time and energy but do not skip trademarking. It will only help secure your business and save you from future pains like receiving a cease and desist in the mail.
Some easy ways to get started:
-Hire a trademark attorney to help you through the process
-Start by registering your logo with USPTO by used the Trademark Electronic Application System (TEAS)
It’s time to create your logo!
Here’s a short guideline to help you create your logo.
- Icon Based, Typography Based, or both
- Color Palette
- Font(s)
- File forma
Where Do I Put My Logo?
Your logo will be showcased on anything and everything. All of your digital platforms like your website, email signature, and social media will have your logo front and center. The business cards you hand out will have your logo and information. The merchandise (t-shirts, polos, sweatshirts, hats, etc.) that you wear. If you can put your logo on it, do it!
There are so much to know about logos! Connect with us to dive deep into creating and understanding everything you need to know about logos!
608.709.8111 | info@lbpromo.com | lbpromo.com
